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联大滋味Logo设计文案 核心概念:

Midjourney Bot 更新时间:2025-04-17 00:00:41
提示词:UN Taste Logo Design Copy Core Concept: With the "spirit of Southwest Associated University" as the soul and "cultural nourishment" as the form, we integrate the historical depth of Southwest Associated University with the warmth and approachability of food brands to create a visual symbol that possesses both cultural heritage and modern aesthetics. Design Element Analysis: Main Graphic — The Symbiosis of Books and Bowls The book transforms into a bowl: abstract lines convert the opened pages of a book into a bowl filled with food, symbolizing the dual concept of "knowledge nourishes the mind, food nourishes the body" from Southwest Associated University. Chopsticks forming the pen barrel: Two chopsticks cross like a fountain pen, with a grain of rice embellishing the pen tip, subtly alluding to the spirit of "using the pen as a gun, using food as sustenance," paying tribute to the resilience of teachers and students who found joy amidst hardship during wartime. Color System: Ochre Red (Primary Color): Derived from the brick wall color of the university's buildings, conveying historical accumulation and resilience; Wheat Gold (Secondary Color): Symbolizing warmth and abundance of food, enhancing appetite associations; Gray-Blue (Background Color): Echoing the simple image of faculty and students in "blue cloth long gowns," balancing the overall texture. Font Design: Chinese uses an improved version of "Old Song Ti," retaining the solemnity of stone inscriptions while softening the corners to align with the approachability of food; The English serif font resonates with the Chinese, with fine line gear patterns embedded between the letters "SWU," metaphorically referring to the contribution of the university's engineering school to wartime food production. Detail Easter Eggs: A very thin "Triple School Union Line" is hidden along the edge of the bowl: it is abstractly connected by iconic lines from the emblems of Peking University, Tsinghua University, and Nankai University, needing to be magnified for visibility; Negative space forms the outline of the Kunming map, with the location of Dianchi marked by a chili pepper, subtly hinting at regional characteristics. Brand Association Words: War Flames · Food Security · Cultural Continuity — A taste that transcends time and space, revealing the sweetness of knowledge through each bite. (The copy can be simplified for application scenarios into a combination of graphics + the standard text "UN Taste" to ensure recognition at small sizes.) --ar 1:1 --v 6.1 --stylize 100

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中文提示词:联大滋味Logo设计文案 核心概念: 以“联大精神”为魂,以“人文滋养”为形,融合西南联大的历史厚重感与食品品牌的温暖亲和力,打造一枚既有文化底蕴又具现代美感的视觉符号。 设计元素解析: 主图形——书本与碗筷的共生 书本变形为碗:用抽象线条将翻开的书页转化为一只盛满食物的碗,象征西南联大“知识滋养心灵,食物滋养身体”的双重理念。 筷子构成笔杆:两根筷子交叉如钢笔,笔尖点缀一粒稻谷,暗喻“以笔为枪,以食为天”的联大精神,致敬战时师生苦中作乐的风骨。 色彩体系: 赭红(主色):取自联大校舍的砖墙色,传递历史沉淀与坚韧; 麦金(辅色):象征粮食的温暖与丰收,增强食欲联想; 青灰(背景色):呼应联大师生“青布长衫”的朴素形象,平衡整体质感。 字体设计: 中文采用改良版“老宋体”,笔划保留碑刻的庄重感,但转角圆润化以贴近食品亲和力; 英文衬线字体与中文呼应,“SWU”字母间嵌入细线齿轮纹样,隐喻联大工学院对战时食品生产的贡献。 细节彩蛋: 碗沿隐藏一道极细的“三校联合线”:由北大、清华、南开三校校徽中的标志性线条抽象串联,需放大可见; 负空间构成昆明地图轮廓,滇池位置标为一粒辣椒,暗藏地域特色。 品牌联想词: 烽火·温饱·文脉—— 一口穿越时空的滋味,嚼得出知识的回甘。 (文案可根据应用场景简化为图形+“联大滋味”标准字的组合,确保小尺寸辨识度。) DeepSeek-V3
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