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中国联通 × 哪吒联名超级符号品牌系统设

Midjourney Bot 更新时间:2025-04-07 00:08:51
提示词:China Unicom × Nezha Co-Branding Super Symbol Brand System Design Plan (Total Word Count: Approximately 1800 words) I. Core Design Concept Theme: "5G Magic, Connecting the Future" Positioning: Create a super symbol that combines traditional cultural connotation with a sense of future technology, reinforcing the brand recognition of "China Unicom = Innovation + Speed." Three Major Design Principles: Symbolization: Transform the classic features of Nezha into visually recognizable symbols. Functionality: Each element carries brand or business information (such as 5G, ultra-fast, ecosystem). Memory Anchor Points: Create a "visual hammer" effect through color, proportion, and dynamic design. II. Detailed Explanation of LOGO Main Design 1. Head Design (Core Memory Point) 5G Bun: Structure: The double buns are transformed into five signal waves surrounding the structure (symbolizing 5G technology), using a red-orange-yellow gradient. Details: The top bun is embedded with a miniature Unicom "Chinese knot" pattern, while the bottom bun conceals the "U" shaped negative space of "Unicom." Sky Eye: Shape: The diamond-shaped sky eye is embedded with the standard Unicom color (#CF0A2C) Chinese knot pattern. Function: Can serve as a dynamic focus during online dissemination (e.g., scanning effect). 2. Body and Weapons (Brand Integration) Fire-point Spear: Transformed into a combination of the digital "5" and the letter "G," with blue data flow lines extending from the spear tip. Material: Matte metallic texture, with the handle engraved with the Unicom "Slogan" in micro text. Wind Fire Wheel: Design: The dual wheels merge into an "∞" symbol, with the spokes composed of the letters from "China Unicom." Dynamic: The online version can present a rolling light effect, symbolizing infinite connections. 3. Mystic Tapestry (Brand Ecosystem Expression) Form: A red silk ribbon forms a "C" shape (the initial of Unicom), wrapping around Nezha's right arm. Details: The surface of the ribbon is printed with miniature icons (business symbols like cloud computing, AI, Internet of Things, etc.). III. Visual System Design 1. Color System Main Colors: Unicom Red (Pantone 186C): Accounts for 60%, used for the head and mystic tapestry. Tech Blue (Pantone 2945C): Accounts for 30%, used for data flow and weapons. Auxiliary Colors: Energy Orange (gradient transition): Enhances dynamism. Ink Black (text and borders): Elevates traditional charm. 2. Proportions and Negative Space Golden Ratio: The head occupies 61.8% of the overall height, magnifying the memory symbol. Hidden Design: The body contour forms the Unicom "Chinese knot" negative shape. The movement trajectory of the mystic tapestry implies "5G" waveforms. 3. Dynamic Expansion Basic Dynamics: Wind Fire Wheel rotation + Mystic Tapestry fluttering + Sky Eye scanning light effect. Scenario-based Dynamics: "Battle Mode": The fire-point spear releases data particles, forming the Unicom Slogan. "Service Mode": The bun pops up a speech bubble (e.g., "Connected to 5G"). --ar 1:1 --v 6.1 --stylize 100

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中文提示词:中国联通 × 哪吒联名超级符号品牌系统设计方案 (总字数:约1800字) 一、核心设计理念 主题:"5G神通,联通未来" 定位:打造一个兼具传统文化底蕴与未来科技感的超级符号,强化"中国联通=创新+速度"的品牌认知。 三大设计原则: 符号化:将哪吒的经典特征转化为可快速识别的视觉符号。 功能化:每个元素都承载品牌或业务信息(如5G、极速、生态)。 记忆锚点:通过色彩、比例、动态设计制造"视觉锤"效应。 二、LOGO主体设计详解 1. 头部设计(核心记忆点) 5G丸子头: 结构:双丸子改为立体环绕的5道信号波(象征5G技术),采用红-橙-黄渐变。 细节:顶部丸子嵌入微型联通"中国结"暗纹,底部丸子隐藏"Unicom"的"U"形负空间。 天眼: 造型:菱形天眼内嵌联通标准色(#CF0A2C)的中国结图案。 功能:在线上传播时可作为动态焦点(如扫描效果)。 2. 身体与武器(品牌融合) 火尖枪: 变形为数字"5"与字母"G"的组合体,枪尖延伸出蓝色数据流线条。 材质:哑光金属质感,枪柄刻有联通"Slogan"微缩文字。 风火轮: 设计:双轮合并为"∞"符号,轮辐由"China Unicom"字母构成。 动态:线上版本可呈现滚动光效,象征无限连接。 3. 混天绫(品牌生态表达) 形态:红色绸带构成"C"形(联通首字母),缠绕哪吒右臂。 细节:绸带表面印有微缩图标(云计算、AI、物联网等业务符号)。 三、视觉系统设计 1. 色彩体系 主色: 联通红(Pantone 186C):占比60%,用于头部和混天绫。 科技蓝(Pantone 2945C):占比30%,用于数据流和武器。 辅助色: 能量橙(渐变过渡):强化动态感。 水墨黑(文字与边框):提升传统韵味。 2. 比例与负空间 黄金分割比例:头部占整体高度的61.8%,放大记忆符号。 隐藏设计: 身体轮廓构成联通"中国结"负形。 混天绫飘动轨迹隐含"5G"波形。 3. 动态化扩展 基础动态: 风火轮旋转 + 混天绫飘动 + 天眼扫描光效。 场景化动态: "战斗模式":火尖枪释放数据粒子,组成联通Slogan。 "服务模式":丸子头弹出气泡对话框(如"已连接5G")。
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